This is an exciting industry and we are fortunate to have resources at our disposal that help us continue to gain education and insight into what works for us as Stagers! The 'S' Factor has been released as an E-book (downloadable to your computer) and is FULL of valuable information related to the Staging industry - and the three key people involved in the process: the Seller, the Realtor and the Stager.
Many books written about our industry overlook the key involvement of the Seller - and don't instruct the us how to dialogue with this most important entity that is critical to the success of the Staging process. Many books also overlook the process of educating and working with the Realtor - who is also critical in the success of the Staging process. It is a fact that when one of these parties (Seller, Realtor or Stager) is not on board 100% with the Staging - it does not happen, or does not happen to the best outcome. That is why "The 'S' Factor" is quickly becoming a necessary resource for those that want to succeed in this industry. As a Realtor or as a Home Stager, you will benefit from this E-Book.
Written by Barb Schwarz, Accredited Staging Professional Master (ASPM), IAHSP, Certified Speaking Professional, and the CEO of Stagedhomes.com - the first and largest Home Staging Education Training and Resource, (www.Stagedhomes.com) Barb is the Pioneer for the Home Staging industry, educating over one million Realtors and Home Stagers about the principles and success techniques that are an intergral part of this industry. For over 30 years, as a real estate professional and home stager, Barb developed and refined her success principles and shares them as part of the Accredited Staging Professional Course. Barb developed the ASP and ASP Master Course as a way to provide professional education for the home staging industry. Prior to launching Stagedhomes.com there were no other companies providing the high level of quality education to a mass audience, and today, Stagedhomes.com continues to lead the industry in education and quality Staging training. Barb has been featured on the only national prime time news shows about Home Staging including ABC's 20/20 and NBC's The Today Show. She is constantly featured in national and local magazine articles, newspaper articles, and television segments on Staging, and graduates of her ASP course rank among the top Stagers in the country. She is the author of several best selling books on both real estate success principles and home staging education.
Barb Schwarz is also the President and Founder of the International Association of Home Staging Professionals (IAHSP) the first and only international association governing the home staging industry. Comprised of Accredited Staging Professionals (ASPs), IAHSP includes over 100 regional chapters located in cities all over North America, that serve their communities and members with networking, professional events, annual conventions, and more.
The S Factor can be ordered by going to the www.Stagedhomes.com site and purchasing it through a secure web portal. When printed out, the book is over an inch thick - and again, full of reminders and key tips for our success.
I am exicted to be able to share this unique resource for our industry and toot the horn of the most influential person in the Staging industry who has devoted more than 30 years to helping educate others about the need for professional Staging when putting a house on the market. Hope you enjoy it!
I forgot to mention the price of the E-Book is only $17.00 - which is a great price for a wealth of information! - Jennie
Jennie,
Thanks for sharing this information with the active rain community! So many people will benefit from this. I can't believe Barb Schwarz, has done it again! She continues to amaze me! This book is unbelievable and is full of so much information! Barb is the most influential person I have met; an icon in the staging industry. She really has impacted my life and my career as a home stager! As President of the Citrus Valley IAHSP Chapter, I have heard stories from other chapter members who are ASP realtors and ASP stagers, on how Barb's course has changed the way they sell real estate and stage homes today! I will be encouraging all of my chapter members to pick up a copy! Any home owner, real estate broker, agent or home stager, will definitely benefit from reading this book on the insight to successfully selling homes in today's market!
Jennie ~ Im so glad you posted this, Barb is the originator of Staging when she started doing this in the mid 80's when she was a realtor way back then. I have all her books including this one. They should be on every stagers library, no matter their designation. I reccomend this book to everyone.
Great blog Jennie!
Fernando
Yes - this is a fabulous resource for all Stagers - and wonderful that the person that started it all is sharing her knowledge with the rest of us! - Jennie
You can also purchase this E-Book by going to the www.StagingShoppingCenter and ordering it from there. It comes to you via a link sent to your computer - enjoy! - Jennie
Jenny, Thanks so much - i will check this out, I am sure it's a winner from Barbara !!
God bless,
Thanks, Cheryl - and I hope you enjoy the book. It also has testimonials and statistics featuring many of the familiar names from this site - that turned in examples of how Staging is working across the US. That is exciting! - Jennie
Barb has changed many lives in the Real Estate Industry teaching the magic of staging. It is wonderful to see a book is out specifically for the seller! I am sure it is full of great information.
Hi Cathy,
Yes, Barb has impacted just about everyone that is part of this industry whether they admit it or not - and she continues to lead the way with the books she writes, and the media coverage she provides with the massive number of interviews she does monthly. This one is unique since it is an E-Book - which there are no others in that category about Staging, and that it provides the dialogue that helps the client understand WHY they need to Stage. We that have been doing this for any length of time know THAT is the hardest part of our job - to get the client on board and willing to make the investment of time and/or dollars to get the Staging done. - Jennie
HI Jennie! With the change in our market, convincing the seller now is more important than ever! Like Yvonne states in her post today-not preparing your home properly is likely to cost homeowners more than ever before!!!!
Yes - Cathy - with the way the market is changing - our job of properly educating the seller is even more important than ever. There is too much mis-information out there - that we now have to counteract in addition to just getting them to trust us with the process. - Jennie
Hi Jennie-
Thanks for posting this. Providing the "S Factor" book in this format is a great way to allow people to receive this in a way that is convenient and affordable. Knowledge is power and the more you know the more you have to offer your clients. So many years of experience, through every kind of market gives people hope that houses will sell, Stagers will survive and the constant is the value Staging provides homesellers.
Thanks, Trish - for your comment - and for taking the time to share your viewpoint. I believe once again that Barb has ventured into unchartered territory with her E-Book - as I am not aware of any other book like this that is available in this convenient form and great price. - Jennie