Home Staging Blog by Jennie Norris

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SOLD in only 4 days! $1.495 Million House - in our "down" market- - how great is that!

Check out this latest We Stage Sacramento Staging SUCCESS Story! 

We were contacted to Stage a very dated 1970's house in the area, that was full of wood - flooring, paneling, huge wood bar, etc.  The sellers had done some updating and remodeling through the years - mostly in the Master bath.  The house had a great floorplan for entertaining, and a wonderful location with a golf course and cul-de-sac location.  We worked our magic - and the house SOLD the first week it was on the market! 

The best news . . . the buyers are having us Stage their house they are selling - AND we picked up another job from this listing - a house in the neighborhood that has been languishing Vacant on the market since January!

Here are some before/after sets for you to enjoy! 

Dated carpeting - and HUGE Living Room with very high ceilings. 

 

Solution:  Nice grouping of full-size furniture with console table on wood paneling to help "soften" the wood - and still have a pathway to the backyard.

Huge wood bar and "area" that was sort of undefined.

Staged the bar with decor and furnishings, and put a grouping of furniture in "undefined" area - to make it a useful sitting area.

This is the formal dining room - that is very open and is part of the pathway from the front door to the kitchen.

Area rug to help anchor the space, formal table and artwork on the long wall to add color.

Throughout the house, we used greenery (trees, etc.) to help soften the amount of wood.

When you want Staging done right - contact the experts at We Stage Sacramento - Sacramento's FIRST and Premier Home Staging Company serving the entire region including Placer, El Dorado and Sacramento Counties. 888-WE-STAGE www.WeStageSacramento.com

 

65 commentsJennie Norris, ASPM, IAHSP • April 10 2008 09:37AM

Comments

Wow.. It looks great!!  Congratulations!
Posted by Lynn Franklin (Coldwell Banker Ponderosa) about 1 year ago

Sales for homes valued at over one million dollars in California are only down about .05% 

as opposed to those under 500k which are down 26%

 

kudos on the staging though! 

Posted by Lazarus Realty about 1 year ago

You made all that wood much more appealing, Jennie. Good choice of furniture & accessories for this house.

Kathy

Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) about 1 year ago

Hi Randy,

Thanks for your feedback - and I know the higher end market in California is surprisingly moving a bit better than the rest of the market - laregly because most of the foreclosures are in the mid-low range categories.  But I'd like to know what the stat is for our particular region.  Lumping the entire state together - we all know the Southern California market has not slowed like ours has - even though there are trouble spots.  I would predict that in Placer County (where I live) the high end market has slowed - there is a year backlog on the books, but some areas still are seeing good activity.

- Jennie

Posted by Jennie Norris, ASPM, IAHSP (Sensational Home Staging) about 1 year ago

Congratulations!  Furnishings make such a difference in how a house shows, and your staging looks fabulous!  I'm sure the Agents are very pleased about this one! 

Posted by Kristina, KFM Staging & Design - A Minnesota Home Staging Company (KFM Staging & Design) about 1 year ago
Jennie ~ I love the way you did the bar area!  How great that you got other jobs from it, and funny that one was the buyer of this house!
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) about 1 year ago
Congratulations are in order. The staging is awesome it enhances that beautiful space.
Posted by Fernando Rosado ASP, president IAHSP PBC 561-906-0050 or 561-840-8950 (Eclectic Home Staging of the Palm Beaches) about 1 year ago

Looks great, Jennie.  Congrats!

Kathy

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) about 1 year ago

Jennie,

So happy for you!  Congratulations on another success story for your portfolio.  Your staging job looks great and two more jobs out of it, WOW!  I better get movin, I have a lot of catching up to do!  Share your pictures of the other two listings when you are through with them. Continued success!

Posted by Michelle Pimentel ASP, IAHSP Empire Home Staging (Empire Home Staging Solutions) about 1 year ago
great job!!!  congratulations!!
Posted by Chrissie Sutherland (Ready Set Stage) about 1 year ago

Jennie~ Congrats! What an amazing testimonial and love the fact you picked up additional business!  Woo-hoo!

Thank you for sharing these pics....the place looks wonderful. You did all the right things to make all that wood show better.   Keep posting your pictures and successes.....I enjoyed seeing your work! 

Posted by Teresa Meyer-Home Staging Cincinnati-OH. Stage a Star: Home Stager Cincinnati (Stage a Star Staging & Consulting Services) about 1 year ago
What a fantastic stat in this market! Congrats!
Posted by Janis Gaines - Home Stager Eugene OR - The Notably Well-Dressed Home Staging (Staging Sells Eugene Homes) about 1 year ago
Good for you Jennie!  That bar was HUGE!  You did a lovely job of staging the open space!!  Regards-Kathleen G
Posted by Kathleen Garvey - Stager Idol - Florida Home Staging in Naples Ft. Myers (Enhanced Interiors & Home Staging) about 1 year ago
Jennie - You did a great job! I can see why it sold so quickly :)
Posted by Maria Mastrolonardo - Naperville Illinois Real Estate (RE/MAX of Naperville) about 1 year ago
Great example. 
Posted by Joe Virnig, "No Ordinary Joe" (RE/MAX Gold Coast REALTORS, Ventura County, California) about 1 year ago
Very nicely done. Great job!! I am sure the seller was very pleased
Posted by Richard Lecinski (Long Realty Company) about 1 year ago
Very nicely done. Great job!! I am sure the seller was very pleased
Posted by Richard Lecinski (Long Realty Company) about 1 year ago
Wow, that is one massive bar.  Looks great now!!!
Posted by Andrea Santmyer, Room Revisions (Room Revisions, LLC) about 1 year ago
great work, and congratulations. Keep it up! True professionals will always succeed, no matter the market conditions
Posted by Team Carroll Cranford NJ,Westfield NJ Scotch Plains NJ Real Estate, CDPE (Team Carroll - RE/MAX Classic Group) about 1 year ago
WOW!  YOu don't hear about that happening very often these days! Congrats on your success!
Posted by n d (Naoma Doriguzzi) about 1 year ago
That looks wonderful!  Great Job!
Posted by Amy Prouty (Home Staging) about 1 year ago
I like the sales price. Congratulations on a job well done. I have a vacant house here that needs to be staged also.
Posted by Robert L. Brown~Grand Rapids Real Estate Bellabay Realty, West Michigan (www.mrbrownsellsgr.com) about 1 year ago
Congrats to you. Love the sales price too! The staging looks really nice!
Posted by LaNita Cates (REMAX of Joliet) about 1 year ago

Thanks for the feedback so far - I am not getting email triggers when someone replies so I had not idea until this a.m. that you had all shared feedback.  And for Robert in Michigan, there are many wonderful Stagers serving your area - I hope you connect with one to help you with your vacant house.

- Jennie

Posted by Jennie Norris, ASPM, IAHSP (Sensational Home Staging) about 1 year ago
Nice job.  I guess the market is not as dead as advertised, that is good.
Posted by Robert Machado, CPM MPM Sacramento Area Property Manager and Property Management (HomePointe Property Management, CRMC) about 1 year ago
You really know your stuff!
Posted by Heather Durren (Staging Places) about 1 year ago

Great success story!  That is great that you also received two other staging jobs and a Featured Post.  I am so happy for you and your clients.  Way to go!! 

Posted by Janice Sutton - Temecula Murrieta Home Stager - Home Staging (1st Stage Property Transformations ) about 1 year ago
Well done!! That's a huge WIN for you and for the staging industry. See - it DOES make a difference.
Posted by Gabriele Campbell, ASP, CID (D F Campbell Ventures Group Inc.) about 1 year ago
Congratulations.  Staging usually helps ALOT, and you have just shown all of us that it works... again.  May everything continue to go smoothly for you with this transaction...  Hat's off.
Posted by Anonymous about 1 year ago

Congratulations.  Staging usually helps ALOT, and you have just shown all of us that it works... again.  May everything continue to go smoothly for you with this transaction...  Hat's off.

Posted by Valerie Osterhoudt, ABR ~ Cromwell, CT Real Estate ~ 860.883.8889 (Johnson Real Estate, Inc.) about 1 year ago
Way to go Jennie. From your photos, it looks like a modest approach in terms of the # pieces and details added, evidence that the staging can be simply done and still sell a high end property.
Posted by Paula Springer about 1 year ago
Wow, congratulations. 4 days! That is remarkable. You did a fantastic job. It looked beautiful. I am still in shock....4 days! 
Posted by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners) about 1 year ago

Hi Jennie,

You did a lovely job! The house looks great.....Congratulations!! 

Posted by Trace Galle (Stages by Trace) about 1 year ago
Hi Jennie:  Great job, turned empty rooms into  a very warm inviting environment.  Thank you for sharing your ideas and photography.  Patti - Capital Line Funding Group, CA
Posted by Patti Geib (Capital Line Funding Group) about 1 year ago
beautiful job!  It looks great!
Posted by Scott Williams Defiance, OH (Realty Five of Defiance) about 1 year ago
Wow that made a LOT of difference.
Posted by Cape Coral Real Estate Broker | Susan Milner | Florida-Future-Realty.com (Florida Future Realty, Inc.) about 1 year ago
Great job!  It looked great!
Posted by Tony & Darcy Cannon - The C Team (ERA Realty Center) about 1 year ago
Jennie, great job filling the space, congrats on the extra business too!
Posted by Brian Hoots Bourbonnais IL Real Estate (Speckman Realty, Inc. GMAC ) about 1 year ago
You know, in a house that large, with all the large walls, ceilings, your staging tactics worked wonders and helped any lookers see what could work for them.  Well done!
Posted by Dedra Lipscomb Daphne and Fairhope, AL Real Estate (Coldwell Banker United, Realtors - Daphne) about 1 year ago

wow, great work, I will definitely pass your info on to all my contact in the Bay area.

 John

Posted by John Cookman Sr. Loan Officer (Cole Mortgage) about 1 year ago

Those changes made a huge difference... great job!

Posted by Kevin Hancock - The Hancock Mortgage Team (The Legacy Group; Capital/Mortgage/Escrow) about 1 year ago
Room - especially vacant ones - really need a focus. You did a great job on that, Jennie, and congratulations on your success.
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) about 1 year ago

Great job--I liked seeing how you "filled" such big open spaces and awkwardly defined spaces, without having to use that much.  It's keeping that fine line of staging and decorating separate--Thanks for sharing!

 

Posted by Julie Davis, Amy Blank - Rediscovered Interiors, LLC (Rediscovered Interiors, LLC) about 1 year ago
Great job!  You did a wonderful job, I see why it sold so quickly.
Posted by Ahwatukee Real Estate Expert, Dawn Workman, MBA 480-540-8100 (DPR Realty, LLC) about 1 year ago
jennie,  What a great idea to show the before and after pictures.  Excellent work!
Posted by Suellyn Godino, GRI, e-PRO, Steamboat Springs,CO (Prudential Steamboat Realty) about 1 year ago
Thank you everyone!  Keep the comments coming!  Success stories are great to share because I don't believe they are "unique" for our market - when a house is priced right, and staged, it sells! - Jennie
Posted by Jennie Norris, ASPM, IAHSP (Sensational Home Staging) about 1 year ago
You did a great job with a difficult task.  It is truly amazing what a difference those photos show.
Posted by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC) about 1 year ago
That looks fantastic.  Congratulation on picking up more business on a job well done.
Posted by Ryan Vivo, NRBA Realtor Solano County Gateway Realty 707-384-5894 (Gateway Realty) about 1 year ago

Jennie,  This house looks huge!  How many square feet, and forgive me if someone already asked the questions.  It looks great!

Diane Concialdi

Posted by Diane Concialdi, DC Redesign R.E.Stager/Short Sale Help/California (Real Estate Staging, Short Sales, Investor ) about 1 year ago

CONGRATS JENNIE!!

Randy, that's great stats there. It's definitely something to think about. I just toured 4 $500,000 homes today in the bay area, it's a bit depressing to see how long they have sat in the market and how low the prices have dropped. Needless to say they weren't staged at all. 

Cindy 

Posted by Cindy Lin // Staged4more & EcoJoe (Staged4more Home Staging & Redesigns) about 1 year ago

Jennie

wow! impressive! great job!

 

Posted by Rutchie about 1 year ago
Jennie, Just stopping by to say Hello.  I was in your ASP staging class in Evansville,Indiana.  Remember me?  Your family is beautiful.  Congratualtions on the staging and quick sale.  Your former student- Vickie from KY
Posted by Owensboro KY Real Estate Specialist Vickie McCartney, Broker, ABR (Home Realty GMAC Real Estate Owensboro Kentucky) about 1 year ago
Congratulations on a job well done and getting that house sold.  Now on to the next one.
Posted by Russ Ravary - Michigan Homes for sale - Michigan Real estate & Mortgage info (Remerica Hometown One) about 1 year ago

That is so exciting! Congrats to you and your clients!  It can make a world of difference when the client trusts in your ability to bring a property to it's potential.

Great job!

Posted by Susan Cunningham* r.e.VISION ~ Suwanee,GA (NE Atlanta Home Staging) about 1 year ago
Congratulations!
Posted by Sandra Workman ABR, CNHS, QSC, RCC, ePRO (Speckman Realty Inc., GMAC) about 1 year ago
Nicely done!
Posted by Jimmy Collins, Knoxville Area Real Estate (Century 21 Select Properties) about 1 year ago
Congratulation It is amazing how with just a little bit of effort and a good eye you can make the difference with staging a home. I use a home stager with every one of my listings. Sometimes they listen and sometimes they don't the ones that listen sell their home faster.
Posted by Debby Thompson- Homestead Realty REALTORĀ® Wisc (Homestead Realty Inc) about 1 year ago
Congrats and good job. Out of curiosity, what was the home worth in late 2006?
Posted by Paul Francis, CRS - 702.592.3058 - www.LasVegasRealEstateHome.com (Prudential Americana Group - REALTORS) about 1 year ago

Dane - house was about 3,700 square feet.

Paul - in 2006, that same house would have gone for about 15-20% more.  It is a unique property in an area that does tend to hold values, but overall the market has gone down an average about 18% in the last year, to as high as 26% in some areas.

- Jennie

Posted by Jennie Norris, ASPM, IAHSP (Sensational Home Staging) about 1 year ago
That would be a triple home run - nice.  Will be waiting to see the next two  in photos.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) about 1 year ago
Congratulations, you did a great job!
Posted by Kristi Oliver (Atlanta Georgia Home Stager) (Atlanta Staging & Design) about 1 year ago
Thanks ALL!  What a great response to the success story - and I appreciate all the feedback!  I will be posting the images of the other houses - we just set the appointment for the 3rd staging that will happen next week . . . the 2nd house is complete as well.  YEAH! - Jennie
Posted by Jennie Norris, ASPM, IAHSP (Sensational Home Staging) about 1 year ago

Congrats Jenny!  I love that dining room, the artwork really pops!

Posted by Tanya Venable Greenville Home Staging Spartanburg and Upstate SC Home Staging (Fresh Eye Designs, LLC) about 1 year ago
That turned out so nicely!!!  Congrats on the quick turn, too!  =)  The bar area is my favorite...very inviting.  Looking forward to the other homes.
Posted by Abby Reilly, Staten Island Home Stager (ALR Home Staging and Showcasing, LLC) about 1 year ago
This is one big home. My goodness all that space!
Posted by Kym Hough, Home Staging Professional CSP, RESA, Danville, CA (www.Staged-to-Sell ) about 1 year ago

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